[ VISION ELEVEN ]
CREAT1VE BACKGROUND
STRATEG1C APPROACH BACKGROUND CREAT1VO
ENFOQUE ESTRATÉG1CO
STRATEG1C APPROACH
ENFOQUE ESTRATÉG1CO
[01] Eleven vision
The role of culture and creativity as catalysts for progress.
The name SDG Eleven comes from the United Nations Sustainable Development Goal 11, which calls for more inclusive, resilient, and sustainable cities.
Creativity and culture have a strategic role in that transformation. They become especially powerful through the Orange Economy, where culture, design, and innovation generate real economic and social value.
Better design means better living. And thoughtful creativity builds cities and societies with soul.
[02] Meet the founder
“Purpose is the best creative brief”
Héctor Alegre, Co-founder & Creative Lead at SDG Eleven.
I’ve spent over 20 years developing creative and cultural projects across Europe and the Middle East.
Along the way, I’ve worked as a creative director, curator, cultural manager, and CEO of pioneering companies in the creative industries, exploring new ways to approach culture, events, and design.
My background blends business and culture. I studied Business Management, completed a master’s in cultural projects for development with UNESCO, and have since focused on using creativity as a tool for meaningful transformation.
SDG Eleven was born from that journey, and also from a conscious decision to return to what matters: to create with freedom and purpose.