[ PROJECTS ]

PROJECTS W1TH SOULPROYECTOS CON ALMA

Check out our work across exhibitions, spaces & identity.

[01] Exhibitions

We approach exhibitions from a 360° perspective — from concept development and curatorship to design, communication, and full production.

Over the years, we’ve worked on cultural, institutional, and corporate exhibitions across Europe and the Middle East.

What matters most to us is creating experiences that are meaningful, visually powerful, and well executed — whether we’re telling a story, sharing a legacy, or building a brand narrative through space.

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01.1Valencia, SpainMuVIM (Museum of the Modernity)

Exhibition “Alegre Cremades, Unknown Worlds 70s”

A 360° exhibition project commissioned by the MUVIM, covering everything from planning and concept development to curating, audiovisual documentary production, graphic communication, and the layout of the exhibition across different venues. The show toured several cities.

01.2Riyadh, Saudi ArabiaThe National Museum

Metro Riyadh launching exhibition

Exhibition for the ArRiyadh Development Authority to launch the Riyadh Metro project. The show combined cutting-edge technology with a cultural perspective, featuring works by Saudi artists reflecting on the impact and vision of the new metro system.

01.3LuxembourgInnside by Meliá

Exhibition “Clean Oceans”

Art exhibition in collaboration with ARTIAPLACE, featuring Spanish artist Mónica Hortelano López. Through a collection of mixed-media paintings, the show explored our relationship with the environment and the emotional impact of the sea.

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01.4Jeddah, Saudi Arabia

First Saudi Comic Con

Saudi Arabia’s first-ever Comic Con, commissioned by the General Entertainment Authority to Time Entertainment. 360° project—from creative direction and production to communication and media strategy—that made global headlines and marked a turning point in the country’s cultural transformation. Over 20,000 attendees came together in Jeddah to celebrate pop culture.

01.5Madrid, Spain

“The Alhambra Alive” immersive exhibition

Concept development and feasibility study for a tech-driven immersive exhibition on the UNESCO-listed Alhambra, highlighting its Arab heritage through 3D mapping, virtual storytelling, and sensory environments.

01.6Dubai & Saudi Arabia

Bahri Roadshow

The Bahri Truck Roadshow was a nationwide campaign across the Middle East. A state-of-the-art exhibition truck showcased the company’s services and achievements. Through cutting-edge technology, the exhibit highlighted key milestones in Bahri’s journey and its vital role in connecting the Kingdom with the global economy.

[02] Spaces

We create temporary structures, scenographies, and branded environments for companies, events, and public institutions.

These are not just physical spaces — they are built to communicate a message, embody a brand, or host an experience.

From the initial concept to structural planning, production, storytelling, and on-site execution, we approach each project as a complete narrative in space. Our work includes trade show booths, temporary exhibitions, immersive pavilions, pop-up experiences, and corporate or cultural activations in both indoor and outdoor settings.

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02.1Barcelona, SpainLyon, FranceRimini, Italy

QP International Trade Fair Booths

Comprehensive design and production of corporate booths of up to 500 m² for QP, one of Spain’s leading pool product companies. The project, developed in collaboration with Feedback Comunicación, involved a full brand refresh strategy for trade fairs, from creative concept and spatial planning to execution and on-site production. The booths were presented at the most important European events in the industry, including Piscina & Wellness Barcelona, Piscine Global Europe in Lyon, and Outdoor in Rimini.

02.2Madrid, Spain

Room 108 Parlor

An intimate, sophisticated social space designed for memorable encounters and exclusive events. Deep navy interiors, sculptural lighting, and golden accents create an atmosphere where elegance meets nightlife.

02.3Riyadh, Saudi ArabiaSaudi Investment BankMasaahaat

Saudi Investment Bank Anniversary Scenography

A graphic and visual journey through the history of the Saudi Investment Bank (SAIB) for Masaahaat, created for its 38th anniversary celebration. The immersive show combined animation, light, and storytelling, projected onto a custom-made scenography built with 50 x 50 cm cubes, forming a 22-meter-wide, 7-meter-high, and 5-meter-deep structure.

02.4Riyadh, Saudi ArabiaMasaahaat

Mobily Brand Activation Booths

Design and production of a series of booths for Mobily, Saudi Arabia’s leading telecommunications company. As part of a nationwide brand engagement campaign by Masaahaat, the booths were deployed across key locations to activate new services, connect with customers, and reinforce Mobily’s innovative identity through experiential design and tailored interactions.

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02.5Madrid, SpainRoyal Palace

Dancing with Picasso, exhibition design project

Commissioned by Lola Productions to develop the creative direction and spatial design for a future exhibition at the Royal Palace, centred on Picasso’s work for the world of dance. The proposed design aimed to create an immersive narrative space linking Picasso’s visual language with the rhythm and energy of the time.

[03] 1dent1ty

We develop the visual side of each project: graphic identities, storytelling tools, and design systems that bring ideas to life.

From logos and brand manuals to on-site applications, launch materials, and digital content, we translate concepts into visual languages that are clear, coherent, and expressive. Whether for cultural institutions, events, or corporate brands, each identity is designed to communicate with purpose and adapt across formats.

03.1Saudi Arabia

Nomadic Tribe

Nomadic Tribe is the first global technology-driven platform to find and live authentic adventures with indigenous cultures. The real adventure has been to be able to create the cultural and audiovisual content for this international start-up.

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03.2Valencia, SpainFeedback Comunicación

QP Group

Visual identity refresh for QP Group and its associated companies, developed in collaboration with Feedback Comunicación. More than just a design update, the project aimed to reflect a renewed corporate culture and international vision. We created a consistent design system and a full set of communication materials, applied across digital, print, and spatial formats — including 360° brand experiences at major European trade fairs.

03.3Aosta Valley, Italy

Project REACT

03.4Panama

Hotel La Isla Contadora

03.5Seville, Spain

Rafael Escuredo Foundation

Madrid Available for projects